I've spent 13 years learning how to find the cultural truth inside a brand problem.
I started as a copywriter. Moved into content strategy, then UX writing and seven years embedded inside enterprise-scale work with Fortune 500 tech, sports, and entertainment brands. Now I bring all of that into campaign work. Where the brief starts with culture, not just a deliverable.
How I Got Here
Most strategists come up through one lane. I came up through three.
Copywriting taught me to find the line that makes someone feel something. Strategy taught me to find the insight that makes the line matter. A decade of enterprise work taught me to make both survive contact with real-world constraints: budgets, stakeholders, platform limitations, and timelines that don't care about creative ambition.
I can sit in a brief about AI infrastructure and come out with a campaign platform rooted in human behavior. I can build a fan voice system for a sports franchise by starting with what fandom actually feels like from inside the culture. I can develop a creator strategy that earns its place in a community instead of disrupting it.
If you've been looking for someone who gets it, shapes it, and makes sure it scales, that's me.
Culture is a strategic input, not a finishing touch.
I co-lead INSPIRE, Avanade's global Black employee network. 1,200+ members across 26 countries. Two-time Human Team of the Year finalist at the TLC Lions. Building community at that scale taught me something that makes me better at this work: people don't join things. They join feelings. They join the sense of being seen by something bigger than themselves.
That's the same thing good brand strategy does. And it's what I bring to every brief.
+178%
engagement lift for a professional sports franchise
80%
fewer support calls for a global tech platform
40%
faster delivery times for global teams at a Fortune 500 company
Outside the work
Based in Seattle. Active in The One Club for Creativity, AAF Seattle, AfroTech Insiders, and Baddies in Tech+. When I'm not building campaigns, I'm probably at a live show. Anything from K-pop to neo-soul. The playlist is intentionally chaotic. So is the taste.
Work Experience
Content Strategy Manager
Avanade
2018 — Present
Led creative strategy and campaign platform work for global tech and entertainment clients at enterprise scale.
Senior Digital Copywriter
Perficient Digital
2017 — 2018
Turned healthcare data into emotional storytelling for patients and providers who needed clarity, not clinical language.
Digital Strategist / Copywriter
Syneos Health Communications
2015 — 2017
Built social and influencer activations for biotech and oncology brands. Learned early that the most important audiences are often the hardest to reach and the easiest to lose.
Copywriter
ARRC Technology & CharTec LLC
2013 — 2015
Shaped brand tone and identity through creative storytelling and internal communications. Where the craft started.
See the full story
Every role shaped my thinking. Every project sharpened my craft.