Stories That Move.
Strategy That Delivers.
Humanity at the Center.

I’m Breana, an ACD copy and Creative Strategist who builds campaigns that make brands unforgettable.

I make ideas land.

I've worked with Fortune 500s and startups alike, turning brand strategy into story, and story into results.

178% engagement lift for the Golden State Warriors. 80% fewer Microsoft support calls. 40% faster campaigns for global teams.

From brand films to social-first storytelling, I write work people feel and teams can scale.

“

Strategy moves people. Story makes them stay.

I write both with heart, clarity, and a cultural pulse you can feel.

How I Got Here

I started in copywriting, sharpened my storytelling in UX and content strategy, then spent years consulting with Accenture’s joint venture, Avanade.

That path gave me an edge most creatives don’t have: I know how to make ideas work in the wild — across platforms, stakeholders, and KPIs — without losing their spark.

I’ve led work for Microsoft, the Golden State Warriors, and purpose-driven brands across wellness, entertainment, and tech. Every project proves the same truth: good writing drives good business.

What I Bring

  • Campaign storytelling that connects and scales

  • Brand voice that sounds human and earns trust

  • Creative direction that simplifies the complex

  • Cross-platform fluency from TikTok to Teams

  • UX instincts that make words work harder

  • A playlist for every creative sprint

Work That Moves the Needle

From Fortune 500s to cultural startups, I help brands find their truth, launch with confidence, and say something that matters.

Work Experience

Avanade (2018—Present)

Content Strategy Lead / ACD Copy
Built storytelling systems and brand campaigns for Microsoft and Amazon.
Made complex tech clear — cutting support needs by 80% and speeding delivery by 40%.

Perficient Digital (2017—2018)

Digital Copywriter
Wrote copy that turned healthcare data into emotional storytelling.

Syneos Health Communications (2015—2017)

Digital Strategist / Copywriter
Launched social and influencer activations for biotech and oncology brands.

ARRC Technology + CharTec LLC
(2013—2015)

Copywriter
Helped shape brand tone and identity through creative storytelling and internal comms.

Certifications & Education

Microsoft Certified Dynamics 365 Fundamentals

2025

Microsoft Certified Power Platform Fundamentals

2024

LUMA Institute Certified Design Thinking Facilitator

2023

The Linux Foundation Green Software for Practitioners

2023

Service Design

2021

Communications B.A.

2010—2013

Liberty High School

2006—2010

Industries I Shape Stories For

Entertainment + Media — Campaign storytelling built for screens, feeds, and fandoms.

Tech + Innovation — Complex systems simplified through story and voice.

Health + Wellness — Brand narratives that humanize data and build trust.

Purpose-Driven Brands — Creative that turns mission into movement.

Creative Capabilities

Campaign Messaging + Voice — Writing that defines what a brand stands for.

Platform-Native Storytelling — Ideas made to travel across every platform.

Narrative Systems + Frameworks — Story structures that scale.

Concept Development + Rollouts — Creative built to spark emotion and sell ideas.

Creative Strategy for Digital Experiences — Words that move people and the metrics.

Let’s Build Something Unforgettable

If you want work that resonates, performs, and actually feels something — let’s talk.
Whether it’s a campaign, a manifesto, or a brand voice that can scale, I make words work harder.

See the full story

Every role sharpened my voice. Every project raised the bar.
My resume isn’t just experience — it’s proof that creative built on clarity and craft always scales.