Stories that move.
Strategy that works.
Humanity at the center.

I'm Breana, an ACD copy and Creative Strategist who builds work people feel. I bring clarity, intention, and emotional truth to every campaign, turning insight into story and story into impact.

I make ideas land.

I build stories people feel and strategies that actually work. I have worked with Fortune 500s and cultural startups, turning brand strategy into story and story into results.

178 percent engagement lift for the Golden State Warriors. 80 percent fewer Microsoft support calls. Faster delivery timelines for global teams. Real work with real impact.

From brand films to platform native storytelling, I create work that resonates, performs, and remembers the human at the center.

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Strategy moves people. Story makes them stay.

I write with clarity, intuition, and a cultural pulse that feels lived in. My work sits at the intersection of emotion and insight. It is creative that earns trust because it understands people first.

A snapshot of how I think, create, and build work that connects from insight to story to execution.

How I Got Here

I started in copywriting, grew my storytelling in UX and content strategy, then spent years consulting with Accenture’s joint venture, Avanade. That path gave me something rare. I know how to make ideas work in the wild across platforms, stakeholders, and KPIs without losing their spark.

I have led work for Microsoft, the Golden State Warriors, and purpose driven brands across wellness, entertainment, and tech. Every project proves the same truth. Good writing drives good business.

What I Bring

Campaign storytelling that connects and scales
Brand voice that sounds human and earns trust
Creative direction that simplifies the complex
Cross platform fluency from TikTok to Teams
UX instincts that make words work harder
A playlist for every creative sprint

Work That Moves the Needle

From global tech to cultural startups, I help brands tell the truth, launch with confidence, and say something that matters.

Work Experience

Avanade (2018—Present)	Content Strategy Lead / ACD Copy Built storytelling systems and brand campaigns for Microsoft and Amazon. Made complex tech clear — cutting support needs by 80% and speeding delivery by 40%.

Perficient Digital (2017—2018)	Digital Copywriter Wrote copy that turned healthcare data into emotional storytelling.
Syneos Health Communications (2015—2017)	Digital Strategist / Copywriter Launched social and influencer activations for biotech and oncology brands.
ARRC Technology + CharTec LLC (2013—2015)	Copywriter Helped shape brand tone and identity through creative storytelling and internal comms.

Certifications & Education

Microsoft Certified Dynamics 365 Fundamentals	2025
Microsoft Certified Power Platform Fundamentals	2024
LUMA Institute Certified Design Thinking Facilitator	2023
The Linux Foundation Green Software for Practitioners	2023
Service Design	2021
Communications B.A.	2010—2013
Liberty High School	2006—2010

Industries I Shape Stories For

Entertainment + Media Campaign storytelling built for screens, feeds, and fandoms.	Tech + Innovation Complex systems simplified through story and voice.
Health + Wellness Brand narratives that humanize data and build trust.	Purpose-Driven Brands Creative that turns mission into movement.

Creative Capabilities

Campaign Messaging + Voice
Writing that defines what a brand stands for.

Platform-Native Storytelling
Ideas that travel across every platform.

Narrative Systems + Frameworks
Story structures that scale.

Concept Development + Rollouts
Creative built to spark emotion and sell ideas.

Creative Strategy for Digital Experiences
Words that move people and the metrics.

Let’s Build Something Unforgettable

If you want work that resonates, performs, and actually feels something, let’s talk. Whether it is a campaign, a manifesto, or a brand voice that can scale, I make words work harder.

See the full story

Every role shaped my voice. Every project sharpened my craft.
My resume is more than experience. It is proof that creative built with clarity, care, and intention can scale anywhere.

Stories that move.Strategy that works.Humanity at the center.