I've spent 12 years learning how to make brands say something that matters.

How I Got Here

Most creatives would call that a detour. I call it the unfair advantage.

Consulting taught me something agencies rarely do. How to make great creative survive contact with the real world. Stakeholder pressure. Enterprise scale. A room full of people who need to understand why the idea works before they'll let it live. I learned to hold the creative vision and navigate the business reality at the same time. That combination is rarer than it sounds.

Now I bring all of it into campaign work. The strategic rigor and the craft. The systems thinking and the human moment. The ability to concept a platform and write every touchpoint it touches.

Content Strategy Manager

Avanade

2018 — Present

Building creative platforms and voice systems for global tech and entertainment brands at enterprise scale. Leading cross-functional teams across UX, product, and design. Making complex technology feel human, cutting support needs by 80% and accelerating delivery timelines by 40%.

Digital Copywriter

Perficient Digital

2017 — 2018

Turned healthcare data into emotional storytelling for patients and providers who needed clarity, not clinical language.

Digital Strategist / Copywriter

Syneos Health Communications

2015 — 2017

Built social and influencer activations for biotech and oncology brands. Learned early that the most important audiences are often the hardest to reach and the easiest to lose.

Copywriter

ARRC Technology & CharTec LLC

2013 — 2015

Shaped brand tone and identity through creative storytelling and internal communications. Where the craft started.