Creative Strategist and Copywriter

I build the campaign idea, then I write it.

The best brand experiences don't announce themselves.

They just feel right, whether you're watching a film, reading a push notification, or standing at an experiential activation somewhere you didn't expect to feel something.

I build the creative platform that makes that consistency possible, then I write the work that brings it to life. Strategy and copy aren't two handoffs in my process. They're one continuous act of making people feel something no matter where they enter.

Campaign Platforms

Talk Like a Human

Voice strategy for Microsoft's AI systems. The conversation framework that cut support tickets by 80%.

Rally the Crowd

Brand voice for the Golden State Warriors rooted in pride and belonging. 178% engagement growth.

Let Recovery Lead

Spec campaign for OOFOS. Recovery isn't an afterthought. It's resistance. Concept, platform, and copy by me.

Build a Better Way

Brand film for a healthcare platform. The brief said explain the tech. I made it human instead.

Building Confidence, One Story at a Time

Internal campaign that proved storytelling drives adoption better than training manuals ever did.

We Been Playing

Spec campaign positioning football as the world's universal language. Concept and copy by me.

Brands I've worked with

Disney · Harry Winston · Microsoft · Amazon · Golden State Warriors · Chevron · L.L. Bean · Qualcomm · Kaiser Permanente · Lilly Oncology · Cedars-Sinai · BioMarin