Creative Strategist and Copywriter

I build the campaign idea, then I write it.

Campaign platforms, brand voice, and the copy that brings them to life.

I've shaped voice strategy for global tech brands, campaign work for professional sports franchises, and brand storytelling for luxury, entertainment, and healthcare companies. Everything I do starts with what people actually feel and becomes the creative foundation a team can run with.

Campaign Platforms

Let Recovery Lead

Spec campaign for OOFOS. Recovery isn't an afterthought. It's resistance. Concept, platform, and copy by me.

We Been Playing

Spec campaign positioning football as the world's universal language. Concept and copy by me.

Rally the Crowd

Brand voice for the Golden State Warriors rooted in pride and belonging. 178% engagement growth.

Talk Like a Human

Voice strategy for Microsoft's AI systems. The conversation framework that cut support tickets by 80%.

Building Confidence, One Story at a Time

Internal campaign that proved storytelling drives adoption better than training manuals ever did.

Build a Better Way

Brand film for a healthcare platform. The brief said explain the tech. I made it human instead.

Brands I've worked with

Disney · Harry Winston · Microsoft · Amazon · Golden State Warriors · Chevron · L.L. Bean · Qualcomm · Kaiser Permanente · Lilly Oncology · Cedars-Sinai · BioMarin

Let’s build something meaningful.

Whether you're shaping a campaign platform, launching a brand narrative, or figuring out creative direction, I help turn ideas into stories that move people.