Copywriter & Creative Strategist

I've always been the person who reads the room.

Maybe it's because, growing up, I moved constantly. Every new place meant learning the unspoken rules fast and finding my footing. Paying attention helped me find where I belonged. Now, it's how I approach my work.

My curiosity takes me down TikTok rabbit holes and into Threads conversations (don't sleep on it). It gets me out to gallery openings and museum events, too. I like being part of what's happening. Those experiences give me more to draw from when I'm figuring out what a brand can say that matters to someone.

Working across copywriting, marketing, UX and consulting has taught me to consider how an idea holds up wherever people encounter it. For a sports franchise moving to a new arena, I built the voice around the culture fans already shared. That gave the website and social copy a common purpose: help fans feel that the new arena still belonged to them. When I can explain why an idea works, I have the confidence to take risks with the writing.

I do things with my whole heart, the whole damn time.