Creative Strategist

I've always been the person who reads the room.

Grew up moving constantly. Texas. Ohio. Virginia. Florida. California. Every new place meant learning the unspoken rules fast, finding my footing before anyone noticed I was still figuring it out. I didn't realize until later that was the skill I'd build a career around.

I'm a Creative Strategist. My brain runs on TikTok rabbit holes, Threads discourse, and always knowing where the cool stuff is happening before anyone else does. I show up. I participate. I pay attention. That's what makes the work sharp.

Working across brand, product, and culture taught me what the full journey actually feels like. The campaign layer is just the surface. I care about the experience people move through.

That's looked like building the voice system for a franchise moving to a new arena. Writing a vision video for a Fortune 500 COO that received a standing ovation. Developing a full campaign suite as the sole creative voice for a global semiconductor company. Contributing to a narrative system that drove 178% engagement growth and a $4M traffic lift.

I hold these truths to be self-evident:

1. An insight is human behavior.

2. If it doesn't hit you in the gut, it's not hitting anyone.

3. Cultural fluency is built by showing up. You can't study your way into it.

4. If you can't say the idea in a sentence, you haven't found it yet.

5. The most creative thing you can do is bring humanity to something that wasn't built for it yet.

I do things with my whole heart, the whole damn time.