Story-Driven. Results-Oriented.
Because the best stories don’t just connect — they convert.
Breana M Oliver
Associate Creative Director (Copy) & Content Strategy Lead
With roots in UX and brand strategy, I bring concept and clarity to campaigns, content systems, and brand stories built to perform. Whether I’m shaping a voice, leading a rollout, or guiding a message from pitch to platform, I work at the intersection of story, structure, and strategy.
Strategy is how we move.
Story is how we remember.
I'm doing both with heart, clarity, and a damn good playlist :).
Work That Moves the Needle
From Fortune 100s to fast-moving startups, I help brands find their message, launch with clarity, and say something that matters.
Work Experience
Avanade (2018—Present) | Content Strategy Lead / ACD (Copy) |
Perficient Digital (2017—2018) | Digital Copywriter |
Syneos Health Communications (2015—2017) | Digital Strategist / Copywriter |
Arrc Technolgy & CharTec LLC | Copywriter |
Certifications & Education
Microsoft Certified Power Platform Fundamentals | 2024 |
LUMA Institute Certified Design Thinking Facilitator | 2023 |
The Linux Foundation Green Software for Practitioners | 2023 |
Service Design | 2021 |
Communications B.A. | 2010—2013 |
Liberty High School | 2006—2010 |
Industries I Shape Stories For
Consumer, Entertainment & Media | Digital Infrastructure & Workplace Tech |
Health, Wellness & Care | All B2B & Enterprise Tools |
Purpose-Driven & Social Impact Brands | Global Consultancy & Aerospace |
Creative Capabilities
Campaign Messaging & Brand Voice |
Platform-Aware Storytelling |
Narrative Architecture & Voice Systems |
Concept Development for Launches & Rollouts |
UX Writing that Supports the Story |
Creative Strategy for Digital Experiences |
Creative Pathway
Content Strategy Manager & Senior Copywriter
Avanade
October 2018 — Present
Creative Direction • Narrative Systems • Platform Strategy
Shape voice and messaging for enterprise launches across health tech, workplace tools, and internal platforms
Craft brand storytelling that translates product features into clear, campaign-ready narratives across web, video, and social
Build modular content systems that scale across service lines, business units, and audience segments
Partner with experience design, sales, and marketing to align message with strategy and ensure execution feels human
Guide creative concepting and campaign direction to support new business and go-to-market efforts
Mentor junior writers, elevating creative clarity, tone, and confidence
Digital Copywriter
Perficient Digital
June 2017 — July 2018
UX Writing • Brand Voice • Enterprise Content Systems
Shaped content and tone for a major healthcare relaunch, aligning brand voice with patient-first experiences
Created messaging frameworks and editorial systems to bring clarity and consistency to modular site content
Worked cross-functionally with UX, IA, and dev teams to align copy with user goals and experience strategy
Digital Strategist / Copywriter
inVentiv Health Communications (now Syneos Health Communications)
Dec 2015 — June 2017
Campaign Strategy • Cross-Channel Messaging • Content Planning
Developed narrative strategies for pharma clients by aligning creative, multichannel messaging with brand positioning
Built brand voice and tone guidelines across digital product launches, awareness campaigns, and educational initiatives
Supported media activation with channel-specific copy and message architecture
Copywriter & Digital Media Specialist
ARRC Technology & CharTec LLC
June 2013 — August 2015
Creative Copywriting • Thought Leadership • Social & Email Campaigns
Promoted to copywriter after showing early leadership in campaign development and voice creation
Wrote copy across web, email, print, and social to drive enrollment and retention for tech and MSP offerings
Collaborated with C-suite to ghostwrite thought leadership and shape positioning across national speaking engagements
Managed editorial calendars and community engagement to boost brand visibility across multiple touchpoints