Story-Driven. Results-Oriented. Human at the Core.
I’m Breana — Creative Strategist, ACD Copy, and unapologetic believer in work that makes people feel something
From brand films and social-first activations to AI-powered experiences, I build ideas with a heartbeat — and a strategy behind every beat.
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Strategy is how we move. Story is how we remember. I'm doing both with heart, clarity, and a damn good playlist :).
How I Got Here
I started in copywriting, sharpened my skills in UX and content strategy, and kept chasing the work that lit me up — the kind that’s concept-led, insight-driven, and impossible to ignore. Over the years, I’ve led creative for Fortune 100 brands, fast-moving startups, and purpose-driven organizations in health, wellness, entertainment, and consumer spaces.
What I Bring
Big-picture thinking grounded in cultural insight
Campaign messaging and brand voice that scale
Cross-platform creative strategy (from TikTok to Teams)
The ability to make the complex feel effortless
And yes, a damn good playlist for every creative sprint
Work That Moves the Needle
From Fortune 500s to fast-moving startups, I help brands find their message, launch with clarity, and say something that matters.
Work Experience
Avanade (2018—Present) | Content Strategy Lead / ACD (Copy) |
Perficient Digital (2017—2018) | Digital Copywriter |
Syneos Health Communications (2015—2017) | Digital Strategist / Copywriter |
Arrc Technolgy & CharTec LLC | Copywriter |
Certifications & Education
Microsoft Certified Power Platform Fundamentals | 2024 |
LUMA Institute Certified Design Thinking Facilitator | 2023 |
The Linux Foundation Green Software for Practitioners | 2023 |
Service Design | 2021 |
Communications B.A. | 2010—2013 |
Liberty High School | 2006—2010 |
Industries I Shape Stories For
Consumer, Entertainment & Media | Digital Infrastructure & Workplace Tech |
Health, Wellness & Care | Purpose-Driven & Social Impact Brands |
Creative Capabilities
Campaign Messaging & Brand Voice |
Platform-Aware Storytelling |
Narrative Architecture & Voice Systems |
Concept Development for Launches & Rollouts |
UX Writing that Supports the Story |
Creative Strategy for Digital Experiences |