Build a Better Way
Technology that creates more time for care.
Role: Brand Storytelling, Manifesto Writing, Script
The Brief
A leading children’s hospital needed to pitch a complex healthcare platform to leadership.
App demos don’t inspire.
Technology can feel cold and transactional.
Care shouldn’t.
The ask:
Develop a brand film showing how tech gives care teams more time for connection.
The Truth
When care teams are buried in disconnected systems,
they lose time with patients.
The real value wasn’t efficiency.
It was creating space for the moments that matter.
The strategy:
Tell the story from the perspective of what technology gives back.
The Story
The script was written as a brand manifesto, not a demo.
Each scene mirrors the emotional arc: shared purpose, friction, possibility, and resolution.
“We are dreamers. We believe in better.” Opening with optimism and possibility.
“But reality puts obstacles in the way.” Naming the friction caregivers face daily.
“What if we could remove the noise?” Introducing the emotional shift toward hope.
“Meet Children’s Connect.” Revealing a values-first solution, not a feature walkthrough.
“More time for the moments that matter most.” Showing the human impact of streamlined workflows.
“Dream big. Build smart. Care more.” A rally cry that ties innovation back to care.
“We are dreamers. We believe in better.” Opening with optimism and possibility.
“What if we could remove the noise?” Introducing the emotional shift toward hope.
“More time for the moments that matter most.” Showing the human impact of streamlined workflows.
“But reality puts obstacles in the way.” Naming the friction caregivers face daily.
“Meet Children’s Connect.” Revealing a values-first solution, not a feature walkthrough.
“Dream big. Build smart. Care more.” A rally cry that ties innovation back to care.
From Words to Film
The story came alive on screen, reframing technology not as the hero, but as the quiet enabler of connection.
The Impact
Stakeholders stopped talking about workflows and features
and started talking about making room for care.
What changed:
• Leadership led with why, not what
• The platform gained emotional credibility
• The film became the foundation for rollout communications
The Line
Even technology has a heart — when we build it for people.