Talk Like a Human
Making AI feel human — without faking it.
Role: Brand Voice, Conversational Design, Copywriting
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AI that sounds human earns human trust. Automation fails the moment people stop feeling understood.
A password reset that feels human
A tiny moment built the trust automation needed.
80% fewer support tickets
When people feel ignored, they ask for a human.
The business built automation. Users built frustration.
When 680,000 tickets stack up, empathy is the only fix.
The real risk wasn’t sounding robotic.
It was losing trust.
Most AI assistants chase efficiency.
I chased empathy.
Meet Iris — automation with empathy built in.
Iris in Action
Friendly
✅ I’m happy to help. What’s going on?
❌ Please state your issue.
Clear
✅ Here’s what’s happening now, and what’s next…
❌ Query received. Please wait.
Helpful
✅ Thanks for your patience. I’ve already sent this to the team.
❌ Request submitted.
Human
✅ I totally get why that’s frustrating.
Let’s fix it together.
❌ Ticket #4829201 created.
Trust became the experience
80%
Reduction in support tickets
200+
Touch points redesigned for empathy
1
Breakthrough testing method scaled across enterprise AI
∞
Brand goodwill moments captured in every interaction