eBook | Enabling Productivity Anywhere
Type: Editorial Thought Leadership Role: Writer & Messaging Lead
The Ask
Create a leadership resource that reimagined productivity in hybrid work.
The Real Opportunity
The goal was to build trust and offer clear, empathetic guidance on a shifting workplace culture.
Voice with a Job to Do
I shaped a human-centered story that felt strategic, credible, and actionable.
Creative Impact
The eBook became a core resource in client conversations and sales outreach.
Article | Superheroes Reside Among Us
Type: Feature Article
Role: Writer
The Ask
Shine a light on the human stories of community heroes and connect their work to the organization’s mission.
The Real Opportunity
Beyond recognition, this was a chance to make the Red Cross brand feel personal, local, and emotionally resonant.
Voice with a Job to Do
I wrote from a place of heart and humility, using journalistic storytelling to elevate individual voices and tie them to a broader message of resilience.
Creative Impact
The article became a showcase piece, used in donor communications and community outreach.
Type: Print Article
Role: Writer
The Ask
Profile a creative family working at the intersection of food, faith, and entertainment.
The Real Opportunity
This was more than a lifestyle story. It was a chance to position the brand as culturally engaged, inclusive, and grounded in values.
Voice with a Job to Do
I blended curiosity, warmth, and voice-driven detail to tell a story that felt intimate yet widely relatable.
Creative Impact
The article helped expand the brand’s reach into new communities while reinforcing its storytelling tone and mission.