Creative Strategist + ACD Copy | Concept-First. Voice-Led. Platform-Savvy.

I craft stories people actually feel — from brand films and cultural activations to social-first campaigns. I bring insight, big ideas, and scalable messaging to every platform — moving seamlessly from concept to execution to deliver work that connects, converts, and sticks.

Hi, I'm Breana.

I’m a concept-forward storyteller and creative strategist who thrives at the intersection of insight and execution.

My work spans cultural campaigns, social-first content, brand films, and AI-powered experiences — always anchored in voice, vision, and results.

Below is a selection of my most powerful case studies — projects that show how I think, create, and deliver work that resonates.

Selected Work

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OOFOS: Let Recovery Lead

Rest Is a Form of Resistance. Reframed recovery as cultural power with manifesto copy and social-first storytelling.

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What If Healthcare Felt Human Again?

More Time for the Moments That Matter. Scripted a brand video that made tech the quiet hero of care.

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Crafting a Brand Voice for Conversational AI

Making AI Feel Human. Built a scalable voice system that’s intuitive, on-brand, and distinctly human from first hello.

Your next campaign deserves a voice and vision that moves people.

Let’s bring your next big idea to life — from insight to unforgettable execution.

A blend of brand storytelling, campaign thinking, and creative systems — all built to perform.

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Creating a Voice Fans Could Rally Around

Tech That Gets Loud. Turned arena innovation into fan-first messaging and moments that electrified the Chase Center.

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Making a Migration Feel Like a Brand Moment

OneDrive, One Smooth Move. Built an app and messaging system that guided healthcare pros through a seamless migration.

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Turning Internal Tools into Culture Drivers

One Company, One Voice. Launched a new intranet with a cross-platform campaign on Teams and Workplace to drive adoption.

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Human-Centered Messaging for Digital Care

Care, Made Clear. Designed patient-friendly content that turned complex care into confidence at every touchpoint.

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Transforming a Legacy Intranet Experience

Your Workday, Simplified. Redesigned the employee intranet for faster access, clearer navigation, and a connected culture.

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Voice in Action: Long-Form Writing Samples

Stories That Stick. Crafted thought leadership and deep-dive content that inspired trust and sparked conversation.